Broad based intellectual empowerment
7 December 2016 22:10 (South Africa)
Life, etc

It’s the Super Bowl commercials, stupid!

  • Richard Poplak
    Richard Poplak

    Richard Poplak was born and lives in Johannesburg, South Africa. He trained as a filmmaker and fine artist at Montreal’s Concordia University and has produced and directed numerous short films, music videos and commercials. Now a full-time writer, Richard is a senior contributor at South Africa’s leading news site, Daily Maverick, and a frequent contributor to publications all over the world. He is a member of Deca Stories, the international long-form non-fiction collective.

    His first book was the highly acclaimed Ja, No, Man: Growing Up White in Apartheid-Era South Africa (Penguin, 2007); his follow-up was entitled The Sheikh’s Batmobile: In Pursuit of American Pop-Culture in the Muslim World (Soft Skull, 2010). Poplak has also written the experimental journalistic graphic novel Kenk: A Graphic Portrait (Pop Sandbox, 2010). His election coverage from South Africa’s 2014 election, written under the nom de plume Hannibal Elector, was collected as Until Julius Comes: Adventures in the Political Jungle (Tafelberg, 2014).  Ja, No, Man was longlisted for the Alan Paton Non-Fiction prize, shortlisted for the University of Johannesburg Literary Award and voted one of the Top-10 books of 2007 by Now Magazine. Richard has won South Africa’s Media-24 Best Feature Writing Award and a National Magazine Award in Canada.

    Since 2010, Poplak has been travelling across Africa, seeking out the catalysts and characters behind the continent’s 21stcentury metamorphosis. The coming book, co-authored with Kevin Bloom, is called The Shift

Poplak on Super Bowl commercialsgvdw.jpg
Main photo: National Youth Orchestra at the Moses Mabhida Stadium (Photo by Xavier Vahed)

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Photo: Thousands of South Africans protest in support of the Treatment Action Campaign (TAC) global call to action on tuberculosis and HIV/Aids in Cape Town, South Africa 08 November 2007. EPA/NIC BOTHMA

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Photo: A patient lies in bed at the Hillcrest Aids Centre in Durban, South Africa, 01 December 2011.  EPA/NIC BOTHMA

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Photo: A photograph made available on 04 December 2014 and dated 24 September 2014 shows dry soil on the Hakskeenpan, Northern Cape of South Africa. EPA/NIC BOTHMA

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Photo credit: Thomas Jarrett (UCT), based on data from the 2MASS Photometric Redshift catalogue (Bilicki et al. 2014) and the All-Sky Milky Way Panorama (Mellinger 2009).

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Photo: US President Barack Obama (L) jokes with South African President Jacob Zuma, who was talking on the phone, during a luncheon during the 70th session of the United Nations General Assembly at United Nations headquarters in New York, New York, USA, 28 September 2015. The General Debate runs through 03 October 2015.  EPA/CHIP SOMODEVILLA

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Photos: Mariola Biela.

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Photo: Books Bob Dylan are on display at the bookstore Donner in Rotterdam, The Netherlands, 14 October 2016. Dylan won the 2016 Nobel Prize in Literature, the Swedish Academy announced in Stockholm on 13 October 2016. EPA/LEX VAN LIESHOUT

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Photo: Cover of Dylan's The times they are a-changin'

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NB Photos are stills from the film. Noem My Skollie was produced by David Max Brown and Moshidi Motshegwa (Maxi-D Productions) in association with M-Net, kykNET the NFVF and the DTI, and distributed by Ster Kinekor Entertainment. It is directed by Daryne Joshua. Twitter: @noemmyskollie

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